MOO Content

MOO Content About How it works Pricing Browse Creators Login Book a Demo Select Language English English About How it works Pricing Browse Creators Login Book a Demo Select Language English English Book a Demo Login Select Language English English Privacy Policy Updated: Mar 5, 2026 This Privacy Policy explains how Kimu Labs SL, trading as MOO Content (“we”, “us”, or “our”), collects, uses, and protects your personal data when you visit our website (moocontent.com) or use our platform. We are committed to handling your data responsibly and in compliance with the GDPR and applicable Spanish and EU data protection law. 1. Who We Are (Data Controller) Kimu Labs SL (trading as MOO Content) is the data controller responsible for your personal data. Contact: support@moocontent.com | Phone: +34 628 887 303 | Location: Basque Country, Spain 2. The Data We Collect From Organizations (brands), we collect: Name, company name, job title, email address, and phone number Campaign briefs, requirements, and uploaded files Billing information (processed via Stripe — we do not store card details) Communications sent via the platform (messages, feedback, approvals) From Creators, we collect: Name, contact details, address, and profile information Tax identification number (Steuernummer, USt-IdNr, NIF, or equivalent) Invoices uploaded to the platform (containing name, address, tax ID, and bank details) Niche, style, content samples, and past brand experience Pricing and availability information Payment and bank details (for payout via Stripe) Content files and video submissions Communications sent via the platform From all visitors, we collect: IP address and browser/device information Pages visited, time on site, and navigation patterns (via analytics) Data submitted through forms (demo requests, contact messages, newsletter sign-ups) Cookie data (see Cookie Policy) 3. How We Use Your Data To operate the platform: Matching brands with appropriate creators — Legal basis: Contract performance Facilitating briefing, messaging, feedback, and content delivery — Legal basis: Contract performance Processing payments, holding escrow, and triggering payouts — Legal basis: Contract performance Receiving, validating, and storing creator invoices for payment processing and tax compliance — Legal basis: Contract performance / Legal obligation Issuing invoices to Organizations for the full Order value — Legal basis: Contract performance / Legal obligation Providing AI-powered features (creator matching, script generation, pricing benchmarks) — Legal basis: Contract performance / Legitimate interest To comply with legal obligations: DAC-7 reporting of Creator transaction data to tax authorities — Legal basis: Legal obligation Retention of invoices and transaction records for tax compliance — Legal basis: Legal obligation Cooperation with competent authorities where required — Legal basis: Legal obligation To communicate with you: Responding to enquiries and providing support — Legal basis: Legitimate interest / Consent Sending platform updates and marketing emails (where opted in) — Legal basis: Consent To improve our service: Analysing usage patterns — Legal basis: Legitimate interest Using anonymised analytics — Legal basis: Legitimate interest 4. AI-Powered Features and Automated Processing Kimu Labs SL uses artificial intelligence — powered by Anthropic’s Claude API — to power several features including creator matching, script generation, pricing benchmarks, and video enhancement. No fully automated decision-making with legal or similarly significant effects takes place without human involvement. You have the right to request human review of any AI-assisted process that affects you. Contact us at support@moocontent.com to do so. 5. Who We Share Your Data With We do not sell your personal data. We may share it with: Stripe (payment processor): to securely handle transactions. Invopop (invoicing & tax compliance): to process invoices through TicketBAI/BATUZ compliance system. Google Analytics (analytics): to understand website usage. Anthropic (AI provider): to power AI features. Cal.com (scheduling): to manage demo bookings. Framer (website hosting): to serve the website. [Email service provider]: for transactional and onboarding emails. All third-party providers are contractually required to process your data only as instructed and in compliance with GDPR. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place. 6. How Long We Keep Your Data Account and profile data: retained for the duration of your relationship with us, plus up to 6 years after account closure (to comply with Spanish commercial and tax law, Art. 30 Código de Comercio). Invoices and transaction records: retained for 6 years to meet legal and financial obligations. Creator invoices uploaded to the platform: retained for 6 years regardless of account closure or deletion requests. Marketing consent records: retained until you unsubscribe,